Frost* developed a unified brand identity for the University of Wollongong’s Union and Student Services following their merger. The new architecture brings together multiple sub-brands under a cohesive, playful system inspired by varsity aesthetics, creating a sense of belonging and global appeal. The design balances confidence with fun through strong typography, a connected color palette, and mascot illustrations.
Frost* Collective developed a bold brand campaign for the University of Wollongong to strengthen its reputation and connect with audiences through the concept of 'Wollongong Strong'. The campaign included a strategic narrative, a brand commercial, short films, and digital activations that celebrated the university’s fearless spirit and community values.
Frost* Collective partnered with the University of Wollongong to reposition its brand as a globally recognised, purpose-driven institution. The team developed a comprehensive digital Playbook to unify the university’s identity across campuses worldwide, ensuring a consistent and flexible design system that respects heritage while embracing progress.