University Of Pennsylvania
Design work for University Of Pennsylvania, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Bruce Mau Design (1)
- Identity and Signage for an Entrepreneurial Incubator
- Bruce Mau Design created the visual identity, responsive website, customisable marketing kit, and environmental graphics, signage, and wayfinding system for Pennovation Works at the University of Pennsylvania. The campus combines offices, laboratories, and production space, anchored by the Pennovation Center business incubator. The identity is built from the custom PENNOVATION typeface, whose abstract patterns resemble coding characters, and uses a refreshed university-derived palette of blue, red, and gray. Vinyl graphics extend across thresholds, while patterned crosswalks serve as functional wayfinding and brand expression.
