Forsman & Bodenfors created a culturally relevant digital campaign for Trojan that tapped into the phenomenon of cuffing season. Using a fantasy sports-style draft on Instagram, the campaign engaged young singles through interactive polls and limited-edition memorabilia, helping Trojan connect authentically during the busy holiday season.
Forsman & Bodenfors created 'Trojan & Chill,' a 45-minute feature film intentionally designed not to be watched. The campaign used humor and clever media placement to reignite interest in Trojan during the pandemic, resulting in an 8% sales increase and overwhelmingly positive audience sentiment.
Forsman & Bodenfors created a vibrant Pride campaign for Trojan, transforming the brand’s iconic logo into a playful symbol of experimentation and inclusivity. The activation featured a custom deck of cards, an interactive Pride truck, and immersive experiences celebrating self-expression and connection with LGBTQ+ communities in Toronto and Montreal.