Chris Angelkov directed the global launch commercial for Toyota’s Mirai, the world’s first hydrogen-powered production car. The film contrasts the pollution of fossil fuels with the clean innovation of hydrogen technology, using a voxel-based visual technique and a restrained monochrome palette to emphasize the message of transformation and progress.
Territory Studio collaborated with Toyota to produce a series of 22 short films addressing common questions about hybrid vehicles. The campaign aimed to communicate Toyota’s innovative approach to automotive technology through engaging visual storytelling.
CATK developed a nationwide out-of-home and print campaign for the 2018 Toyota Camry. The visuals integrated real car components into bespoke typography, transforming engineering details into striking graphic compositions that highlight the car’s precision and performance.
Studio Plankton collaborated with Toyota to produce an engaging explainer video showcasing the concept of an autonomous forklift. The video visualizes a seamless warehouse workflow, demonstrating how smart technology can automate logistics with minimal human input. It highlights Toyota’s forward-thinking approach to efficiency and innovation in industrial automation.
FIELD.IO collaborated with Toyota to create 'Unique Flow', an infinite generative journey exploring minimal architectures and spatial drawings. The project visualizes motion and form through evolving digital environments that express Toyota’s design philosophy of fluidity and precision.
Imaginary Forces created a live-action and computer-generated commercial for DentsuBos and Toyota, visualizing the concept of innovation through a dynamic domino effect. The team integrated CG game pieces into real car environments using precise pre-visualization, 3D tracking, and compositing to achieve seamless realism.