Duzi Studio developed a new brand identity for Toto, focusing on a fresh and modern visual direction. The project aimed to establish a distinctive and cohesive look that reflects the brand’s evolving personality.
Toto is a plant-based dog food brand created for environmentally conscious pet owners who want their choices to reflect their values. The identity embraces a bold and unexpected visual language to inspire a new generation of dog owners to think differently about pet nutrition. Completed at Duzi Studio, with strategy and design by Laura Clink.