G—W Studios collaborated with Totême’s in-house brand team and an external developer to design a pocket concierge and loyalty app. The interface reflects Totême’s refined aesthetic, using full-bleed imagery and minimal interaction elements to create an elegant, uncluttered experience that highlights the brand’s craftsmanship.
Ateljé Altmann developed Toteme Sans, a bespoke typeface created to refine and extend the fashion brand’s established visual identity. The typeface captures Toteme’s minimalist aesthetic and Scandinavian sensibility, ensuring consistency across digital and physical touchpoints.