BMD refreshed the identity and brand voice for Toronto Pearson International Airport while retaining its existing logo. The system uses a flexible grid inspired by flight paths and vector lines, paired with tall-x-height, open-aperture geometric typography and a palette evolved from the logo’s original hues. BMD developed a parent-brand hierarchy for Pearson’s sub-brands and applied the system to welcome moments, safety and informational signage, parking branding, corporate events, and environmental graphics. The studio also collaborated on an updated website, refreshed copy, and art direction for an airport photography style.