Plural collaborated with the city of Toledo to create a collective and contemporary identity for its bid to become the European Capital of Culture 2031. Inspired by the natural phenomenon of the 'Macla', the concept celebrates convergence and transformation, expressing Toledo’s enduring ability to evolve while staying true to its essence.
Plural developed the strategic and visual identity for Toledo 2031, a cultural initiative shaping the city’s future through creativity and collaboration. The project aimed to express the city’s evolving cultural narrative with a contemporary and inclusive visual system.