Haus partnered with Oregon-based dairy co-op Tillamook to completely redesign Tillamook.com. The new site serves as both a product hub and a storytelling platform, highlighting the brand’s heritage, craftsmanship, and community. Built on a headless CMS, the flexible design system enables rapid creation of new pages and integrated email campaigns.
Haus created an interactive digital experience for Tillamook’s National Cheddar Day celebration, coinciding with the brand’s 113th birthday and The Big Game. The project centered around an 'edible music video' featuring shoppable hotspots, limited edition merch, and a playful algorithm that made it rain cheddar shreds across the site.
Haus created an engaging digital campaign for Tillamook’s 'More Cream Less Air' initiative, promoting the Partnership for Creamier Ice Cream with Baddie Winkle. The campaign featured interactive web experiences, shareable posters, and coupon incentives to celebrate richer, creamier ice cream.
Haus partnered with Tillamook as their digital agency of record to lead a multi-year transformation of the brand’s online presence. The team developed a modular design system and scalable CMS, enabling agile marketing and immersive digital campaigns that support Tillamook’s national expansion.