Buck partnered with Thorne, a health and wellness company, to create a brand film that evolved into a full motion system and visual toolkit. The result blended art, science, and nature through tactile forms, warm colors, and organic motion, establishing a human-centered aesthetic called 'warm science.'
BUCK created a poetic film for Thorne that reimagines the concept of aging through painterly visuals, live-action, and 3D integration. The project blends surreal landscapes and natural textures to present a holistic, aspirational view of healthy aging rather than focusing on anti-aging narratives.
BUCK partnered with Thorne to create 'Build to Last,' a global awareness campaign celebrating the brand’s commitment to lifelong wellness. Featuring Dwyane and Zaire Wade, the story-driven campaign connected Thorne’s philosophy of endurance with the Wades’ pursuit of excellence, achieving record engagement across digital and physical platforms.
BUCK partnered with Thorne to create 'Find Your Way,' an emotive, story-driven campaign celebrating the individuality of wellness journeys. Featuring Karlie Kloss, the campaign included a hero film, persona-focused videos, and a suite of digital and out-of-home assets to inspire audiences across multiple markets.