Anagrama developed the branding and architectural design for Theurel & Thomas, Mexico’s first pâtisserie specializing in French macarons. The concept centers on a pristine white environment that highlights the colorful desserts, combining elegance, sophistication, and a modern French aesthetic to create a memorable boutique experience.
Anagrama created a festive packaging concept for Theurel & Thomas, a luxury pastry boutique. The design incorporated modular, toy-inspired motifs in silver and gold, blending Scandinavian craftsmanship with the brand’s refined minimalism to evoke the warmth of the Christmas season.
Anagrama refreshed the Theurel & Thomas brand for its tenth anniversary, celebrating the fusion of French and Mexican cultures. The redesign preserved the brand’s refined typographic identity while introducing playful holographic packaging accents to modernize its visual presence.