This project for The Walt Disney Company’s STAR Life Channel created Menopáginas, a fan-shaped book designed to open dialogue about menopause. Combining accessible scientific information with personal stories, the publication uses illustration, typography, and structure to foster empathy and awareness across physical and digital formats.
This is Pacifica developed a refreshed brand identity and art direction for STAR Channel’s expansion into Europe, the Middle East, and Africa. The new system reimagines the iconic star symbol as a dynamic shooting star, uniting seven thematic channels under a cohesive and luminous visual universe that celebrates diversity and storytelling.