THE ONITSUKA
Design work for THE ONITSUKA, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Bruce Mau Design (1)
- Brand Identity for the Onitsuka Luxury Collection
- Bruce Mau Design developed the brand strategy and visual identity for THE ONITSUKA, a luxury collection launched with Tokyo-based fashion brand Onitsuka Tiger. The identity uses custom logo lettering and a black, white, and red palette. BMD also art directed the first campaign photoshoot, designed the website, advertising, and Japanese launch rollout. For the North American flagship store in SoHo, New York, the studio created custom fixtures, luxurious finishes, a wrapping grid, and translucent red arches derived from the brand’s O.
