Aluzian partnered with Terpel, Colombia’s leading network of service stations, to redefine its brand strategy and identity for the future. The project included developing a long-term vision toward 2030, creating the custom Terpel Sans typeface, and launching a campaign that highlights the brand’s renewed energy and connection with people.
Aluzian developed the complete brand identity and retail experience for Altoque, Terpel’s expanding network of convenience stores across Colombia. The project included brand strategy, positioning, naming, and the design of concept stores for both city and highway locations, supporting Altoque’s rapid national growth.