Following its merger with E-Plus, Telefónica Deutschland commissioned a digital annual report to communicate its transformation into the leading digital telecom provider. The multimedia report centers on an algorithmic visualization symbolizing data as the company’s new raw material, combining interactive storytelling with strategic corporate content. The design emphasizes digitization and innovation through a dynamic, user-focused online experience.
Strichpunkt Design created the 2016 online annual report for Telefónica Deutschland, positioning the company as an 'OnLife Telco' integrated into everyday digital life. The interactive website featured a central video experience with clickable protagonists, multimedia storytelling, and personalized navigation to explore financial and corporate insights.
Strichpunkt developed the 2013 annual report for Telefónica Deutschland, reflecting the company’s transformation into a multimedia telecommunications provider. The design centered on the theme 'Be More,' featuring clear, approachable imagery and a responsive online report that communicates the brand’s digital-forward philosophy.