Durham developed a campaign for TaylorMade’s Hi-Toe 4 Copper Wedges, including commercial, copywriting, motion, point-of-sale, and 3D visualization. Inspired by luxury watches and precision automotive engineering, the work uses macro imagery, dynamic crops, and assertive messaging to spotlight the club’s craftsmanship and performance technology.
Durham partnered with TaylorMade to reintroduce Logan Olson and position his putter-making craft for a broader golf audience. The Driven By campaign combines direct copy, steel-blue styling, documentary-inspired shop photography, video, and a modular campaign system to reveal the maker behind the brand.