A creative campaign for T-Bank highlighting its anti-fraud system as a form of warm, human care rather than cold technology. The video shows how the system protects users from financial mistakes, allowing them to stay themselves without fear of consequences.
The Clients created a humorous animated series for T-Bank’s loyalty program 'Vyhoda', featuring a frog character who loses her job due to generous cashback offers. The campaign used storytelling and animation to stand out from typical loyalty program communications and engage audiences with wit and personality.