SWISS Design Cases
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News & interviews
- This January on their journey, their rebrand and the unrelenting optimism that makes them tick
The Brand Identity · Sep 29, 2023 · Interview
The Brand Identity interviews Washington, DC-based ad agency This January about their recent rebrand, creative ethos, and optimistic culture. Founders and creative directors Maggie Winters and Zach Goodwin discuss the agency’s evolution since its founding in 2020, the reasoning behind their new name, and the design of their new identity anchored by a chrome sun glyph nicknamed 'The Sunbutt.' They also reflect on standout projects for clients like The International Spy Museum and Chatbooks.
This JanuaryThe International Spy MuseumKhalifa Kushbranding