Forsman & Bodenfors partnered with SSAB to redefine its brand as a global leader in sustainable steel production. The new identity highlights SSAB’s revolutionary HYBRIT® technology, which replaces coal with hydrogen, eliminating fossil carbon emissions and positioning the company at the forefront of green innovation.
Forsman & Bodenfors created Pure Waste™, a campaign for SSAB to demonstrate the transformation of steel production from emitting CO2 to producing water as a by-product. The project bottled this water to symbolize the shift toward fossil-free steel and showcased it at the UN Climate Change Conference, emphasizing transparency and innovation in industrial sustainability.