Kurppa Hosk developed brand strategy, identity, experience and activation for Sparebanken Norge, created through the merger of Sparebanken Vest and Sparebanken Sør. The identity centres on a symbol of two mirrored forms that create an N for Norge, representing a meeting point between the two banks, landscapes and perspectives. A warm red distinguishes the bank within its category, while a custom typeface derived from the symbol’s curves and photography of everyday moments extend the system across mobile banking, office facades and sports kits.