The studio developed a new brand platform for Soyuzmultfilm to reconnect the iconic animation studio with modern audiences. Through extensive semiotic research of over 100 Russian and international animated films, they identified relevant cultural codes and created strategic recommendations for content and brand integration.
ONY’s Signal Lab developed a new brand identity for Soyuzmultfilm, Russia’s iconic animation studio. The project modernized the visual language while preserving its nostalgic charm, introducing a flexible system of soft, inflatable shapes and a custom typeface that bridges generations of viewers.