The Clients created a bilingual launch campaign for Solar Staff’s freelancer app, positioning the service as a support team for independent workers handling international clients. An animated film and banner ads depict a freelancer escaping a jungle of contracts and paperwork to receive legal, financial, and customer-support help.
For Solar Staff’s first freelancer-facing app, Border Zero developed a campaign presenting the service as a support team behind an independent worker. A 2D animated adventure film and illustrated banners translate payments, contracts and paperwork into practical help. The English-language campaign launched with the app in December 2022. According to the studio, the freelancer product subsequently developed into the separate global brand Flexis.