SOGO
Design work for SOGO, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Brand Identity 2
- Campaign 1
- Packaging 1
Design cases by studio
Blow (4)
- Red Packet Design for SOGO
- Blow created a set of red packets for SOGO's 2020 seasonal celebration. The project applies the traditional red-packet format to a retail-facing festive gift item.
- Christmas Campaign for SOGO
- A festive 2019 Christmas campaign for Hong Kong department store SOGO, titled “Gifting You Plenty of Joy.” The project centers on communicating seasonal gifting and celebratory retail experiences through a joyful holiday concept.
- Anniversary Branding for SOGO's 30th Anniversary
- A commemorative branding project created for SOGO's 30th anniversary. The work supports the department store's milestone celebration with a dedicated anniversary identity.
- Visual Identity for SOGO Thankful Weeks
- Blow developed a new visual identity for SOGO's Thankful Weeks retail promotion. The work refreshed the campaign's branded presence for the department store's seasonal shopping event.
