Studio Yukiko developed the creative direction and design for Sofa Magazine’s 'PLAY' themed issue in collaboration with Gucci. The project merges Gen Z cyber aesthetics with Gucci’s opulent world, resulting in a surreal, psychedelic visual narrative that explores fantasy, identity, and style collisions.
Studio Yukiko provided creative direction and art direction for Sofa Magazine, a culture-bending teen zine exploring Gen Z identity and digital life. The project merges trashy teen aesthetics with cyberspace energy, creating a bold visual language that reflects the chaotic and expressive world of online youth culture.