Smokeball
Design work for Smokeball, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Frost* (1)
- Brand Identity for Smokeball
- Frost* developed brand strategy and a refreshed identity for Smokeball, a legal practice-management platform serving small and mid-sized law firms. The studio named the client-facing legal segment “People-law” and created the organising idea “Powering people-law.” The identity centres on an S-shaped flag symbol that also draws on an equals sign, supported by a brighter orange palette, bold typography, a flexible graphic system, and people-first photography. The system is being applied across the product, out-of-home advertising, workplaces, internal communications, and merchandise.
