Strichpunkt partnered with Škoda Auto to deliver the brand’s most radical transformation in three decades. The new identity introduces a flexible wordmark, dual green color system, and a human-centered visual language that reflects Škoda’s digital and electric future. The rebrand positions the company as modern, confident, and adaptable across all touchpoints.
Strichpunkt partnered with Škoda Auto to redefine its corporate identity as part of the 'Next Level – Škoda Strategy 2030'. The project introduced a refreshed word mark, a simplified figurative mark, and a new dual-green color system that reflects the brand’s digital and electric future while honoring its heritage.