BUCK collaborated with Sherwin-Williams and agency McKinney to create a long-running motion campaign built entirely from paint chips. The series transforms swatches into expressive worlds, telling stories that celebrate the power and emotion of color. Each film explores unique visual narratives through meticulous craftsmanship and imaginative storytelling.
BUCK created a new installment in the long-running Sherwin-Williams paint chip campaign, reimagining the brand’s colorful world through a series of panoramic, idealized landscapes. Drawing inspiration from classical paintings, the team crafted intricate paper-like environments and creatures that bring the color palettes to life in a fresh, cinematic way.