KesselsKramer created a surreal advertising campaign for Amsterdam hair salon Shampoo Planet. The imagery reimagines hairstyles as blooming plants and flowers, symbolizing the creativity and beauty of the salon’s cuts. The visuals were used across print ads and the salon’s overall communication.
KesselsKramer developed a distinctive campaign and visual identity for Shampoo Planet, blending humor and self-awareness to challenge traditional beauty advertising. The project used irony and bold visual storytelling to position the brand as refreshingly unconventional within the personal care market.