Studio Andrew Howard curated and designed the Idioms exhibition series, exploring the influence of graphic design in everyday life. The first exhibition, '175x120', focused on Portuguese poster design and was part of a broader cultural program at the Silo–Espaço Cultural, NorteShopping. The project combined curatorial insight with editorial design, resulting in publications and exhibitions that examined visual communication in public spaces.
Studio Andrew Howard curated and designed the Idioms exhibition series for the Serralves Foundation, exploring the influence of graphic design in everyday life. The second exhibition, 'Read Before Using', examined the aesthetics and ingenuity of visual instructions, combining cultural reflection with design education in a public shopping space.
Studio Andrew Howard curated and designed the third installment of the Idioms exhibition series, titled 'Alphabet / Alfabeto', for the Serralves Foundation at Silo–Espaço Cultural. The exhibition celebrated the visual richness of letterforms and explored the cultural significance of typographic shapes in everyday life. It featured photographic works by design students and was accompanied by a publication highlighting the creative exploration of written language.
Studio Andrew Howard curated and designed the fourth installment of the Idioms exhibition series, titled 'Photographic Calls', for the Serralves Foundation. The exhibition explored mobile phone imagery as a reflection of contemporary visual culture, inviting both students and professionals to contribute photos and short films captured on their devices. It examined the aesthetic and social implications of digital photography in a screen-based world.
Studio Andrew Howard curated and designed the fifth installment of the Idioms exhibition series, titled 'Graphic Forest', for the Serralves Foundation. The exhibition explored the pervasive presence of graphic design in everyday life, presenting familiar visual materials in new and thought-provoking contexts. It aimed to reveal the unseen production processes behind the graphic environment that surrounds us.
Studio Andrew Howard curated and designed the sixth and final exhibition in the Idioms series, titled 'Gateways', for the Serralves Foundation. The exhibition explored book cover design as visual gateways, featuring over 400 covers by 53 designers from 14 countries, accompanied by a 444-page publication that received a Typographic Excellence award from the New York Type Directors Club.