Forsman & Bodenfors created 'Cheers to the Regulars,' a campaign celebrating the loyal patrons who define dive bars and local drinking spots. Featuring comedian Iliza Schlesinger and neon-inspired visuals, the work revitalized Seagram’s 7 by honoring everyday rituals and encouraging support for local bars.
Forsman & Bodenfors reimagined Seagram’s 7’s iconic 1970s print ads to reconnect the brand with modern audiences. The 'Timeless Taste' campaign blends nostalgic visuals and authentic storytelling, celebrating the enduring appeal of the classic Seven & Seven cocktail through updated imagery and film shot on vintage formats.