Vju created the name, brand promise, visual identity and website for Hite, Science Park Gotland’s business incubator. The concept starts with an entrepreneur’s spark and the knowledge, contacts and conditions that help it grow. Hite means heat in the Gotland dialect, connecting the incubator’s international ambitions to its local roots. Infrared imagery carries the heat concept into the visual identity, while colour and typography draw on both the island’s history and a more technical visual language. The symbol represents development and process with an H concealed inside its form. The website brings the identity into a structured presentation of programmes, startups and opportunities for entrepreneurs.