Scania
Design work for Scania, collected from the studios behind it.
- Design cases
- 7
- Studio
- 1
- Latest work added
- Jun 2026
- Strategy 3
- Brand Identity 1
- Campaign 1
- Digital Design 1
- Experience Design 1
Design cases by studio
A preview of 6 cases across 1 studio. The full collection is included with Pro.
Kruppa Hosk (7)
- Internal Branding Campaign for Scania
- Kurppa Hosk collaborated with Scania to create an internal branding campaign that redefined and celebrated the company’s enduring culture and mindset. The initiative aimed to restore confidence, energize employees, and strengthen pride during a period of transformation, using authentic storytelling and global communication assets.
- Digital Ecosystem Design for Scania
- Kurppa Hosk collaborated with Scania to create a unified digital ecosystem that mirrors the brand’s premium physical experience. The project introduced a modular design system called Tegel, aligning digital touchpoints under a cohesive standard and strengthening Scania’s internal design culture.
- Brand Governance for Scania
- Kurppa Hosk collaborated with Scania to create a comprehensive brand governance structure that ensures a consistent premium experience across all touchpoints. The initiative introduced a Brand Experience Forum and training programs to align departments globally, reinforcing Scania’s position as a premium leader in its industry.
- Brand Strategy for Scania
- Kurppa Hosk partnered with Scania to redefine what 'premium' means in the era of electrification. The project focused on evolving Scania’s identity from product excellence to premium experience leadership, mapping and enhancing every customer touchpoint across digital, service, and human interactions.
- Flexible Brand System for Scania
- Kurppa Hosk collaborated with Scania to create a flexible brand system that adapts to new audiences while maintaining the company’s core identity. The project supports Scania’s transition toward electrification by enabling the brand to resonate with tech partners, engineers, and digital talent through adaptable visual and messaging frameworks.
- Experience Vision Development for Scania
- Kurppa Hosk collaborated with Scania to define a new Experience Vision called 'Performance Engineered', distilling the brand’s DNA into a unifying concept. The work aligned Scania’s physical, digital, and personal touchpoints under a cohesive experience strategy, supported by the Scania Experience Hub and a refined visual identity that reflects precision and performance.
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