In 2019, The Clients created the identity and brand book for Sasha Kim, a children’s occasion-dress label founded by Evgenia Kim and named after her daughter. Built around the idea of an uncompromising, endless fairy tale, the system uses a crowned, rotated S forming an infinity-like SK monogram, alongside princess and adventure-symbol patterns applied to tags, boxes, ribbons, showroom signage, merchandise, and sweets.