Anagrama developed a refined brand identity for Rivero González, a Mexican wine cellar seeking modernization while preserving its heritage. The design reinterprets the family coat of arms with a contemporary aesthetic, complemented by tactile packaging details like silver foil, textured paper, and sealing wax to express craftsmanship and elegance.
Anagrama developed the branding and packaging for Scielo, a new red wine by Rivero González aimed at young adults. The design features modern details such as a stair-shaped die-cut inspired by the concept of 'heaven', silver foil accents, and a vertical layout that conveys sophistication and approachability.