REX

Design work for REX, collected from the studios behind it.

Design cases by studio

Brand Identity for an Insulated Roof and Wall Panel Manufacturer
Hunt developed a scalable identity for REX, a manufacturer of insulating roof and wall panels for industrial and commercial buildings. The company’s growth called for a system that could support new applications while retaining a direct connection to its products. A bear already used in REX’s communications became the official brand mark, with the panels’ profile incorporated into its paws. Typography extends the same idea: Hunt collaborated with Order Type Foundry on a custom adaptation of Vanity, a typeface rooted in metal-stamped licence-plate lettering, reshaping it around REX’s panels. A restrained colour palette, custom icons and guidelines connect the system across sales documents, technical datasheets, social templates, presentations and signage. Hunt also designed a complete Webflow website. The applications were delivered as reusable tools so REX’s team could produce consistent materials independently.
Bear, Roof Panel, Wall Panel, Building Insulation, Custom Typeface