Laurenz Brunner began developing Reform after encountering a Reform Muli tractor in the Swiss mountains in 2019, where the company's R logo—combining milled curves with a rural character—prompted deeper research. That research drew on agricultural graphics across tractor manuals, farming equipment catalogs, and agronomical trade fair leaflets. The typeface distills the tension between mechanical precision and organic form found in that material, released after nearly five years of development as a three-weight family.