Slash planned Red Tongue's Pangyo Kakao store as a gallery-style wine destination for busy office workers. The experience combines artful wine display, QR-based product discovery, self-directed ordering, weekly tastings, and a private cellar for boutique and cult wines.
Slash redefined Red Tongue, a boutique wine store, around its personalized one-to-one curation and concierge service. Drawing from boutique-hotel hospitality, the identity uses key and interior-inspired graphics to position the store as a refined destination for wine culture.