Ony developed a comprehensive brand identity and digital platform for RED, a new insurance marketplace focused on transparency and human-centered service. The project included strategy, branding, and UX/UI design to create a friendly, rock’n’roll-inspired experience that simplifies complex insurance processes and builds trust through clarity and empathy.
Red is an innovative medical laboratory offering on-demand express testing through a mobile app. The branding concept draws inspiration from the inner workings of the human body, dividing the visual language into internal and external spaces representing messages, bacteria, and molecules.