Design Dough developed brand strategy, naming, positioning, identity design, guidelines, collateral, and brand training for RÁS Endurance. The studio also conducted a website audit and strategy, created an information architecture, and developed a WordPress website. The work frames RÁS as a facility where members train, strive, and improve together through endurance sport.
Designdough partnered with RÁS Endurance to craft a cohesive brand and digital presence that embodies the spirit of drive, dedication, and community in endurance sports. The project included a full brand strategy, identity system, and a user-focused website that motivates members to train and grow together.