Studio Miles developed a complete visual identity for Qui Roule, a cycling community and electric bike shop in Sherbrooke. The project included a bold brand platform encompassing logo design, graphic system, copywriting, merchandise, signage, and art direction to reflect the community’s energetic and inclusive spirit.
Studio Miles developed a complete visual identity for Qui Roule, a Sherbrooke-based electric bike community. The project included creating a bold logo, cohesive visual universe, and applications across merchandise, signage, and copywriting to strengthen the brand’s local presence.