The Mill created a lifelike 3D lion for Publicis Groupe’s centenary film, symbolizing the brand’s resilience and evolution over a century. Their VFX team handled modeling, rigging, fur, and animation to bring the lion to life alongside live-action and AI-generated elements. The result is a visually rich tribute to Publicis’ enduring legacy and creative spirit.
Frost* Collective designed an experiential signage, wayfinding, and placemaking system for Publicis Groupe’s new Sydney headquarters. The project humanised a high-tech concept through a refined lo-fi aesthetic, integrating adaptive elements and reflective installations to embody the company’s creative DNA and unify 17 agencies under one roof.