Primeasia
Design work for Primeasia, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Aug 2026
- Brand Identity 1
Design cases by studio
TUX CREATIVE HOUSE • Plan / Make / Launch (1)
- Brand Identity for Primeasia
- TUX repositioned Primeasia, a long-standing leather supplier to brands including Nike and Timberland, to reinforce its leadership amid changing design trends and sustainability expectations. The work combined a bold positioning, refreshed identity, and digital platform to showcase the company’s material expertise and industry edge.
