The Clients created a 2024 advertising film for Pole.rf, an agricultural marketplace and lending service, to address conservative farmers in southern Russia who typically buy offline and distrust websites. Building on the existing radio character Semyonovich, the “From Start to Finish” idea shows a satisfied farmer repeatedly telling a neighbour about getting credit for seeds and a tractor. Directed by Gosha Evdokimov and produced by Blue, the film uses real farmers, working machinery, and changing light from morning through night to create an “inspiring realism.”