Picnic
Design work for Picnic, collected from the studios behind it.
- Design cases
- 2
- Studios
- 2
- Latest work added
- Dec 2025
- Brand Identity 1
- Illustration 1
Design cases by studio
PLURAL® (1)
- Brand Identity for Picnic Brand Consultancy
- Plural developed a complete strategic and creative rebrand for Picnic, a brand strategy consultancy redefining its own purpose and positioning. The project included a new visual and verbal identity, a sonic identity, and a brand film that reflect Picnic’s warmth, clarity, and authenticity.
Buck (1)
- Illustration System for Picnic Online Supermarket
- BUCK developed a vibrant illustration language for Picnic, Europe’s leading online supermarket, to help refresh its brand identity. The work included a cast of bespoke characters, a magazine, an app, and a large mural unveiled by the Dutch King. The result gave Picnic a playful and cohesive visual world that embodies its friendly, community-driven spirit.
