Denomination has partnered with Penfolds for more than two decades, evolving the Australian wine brand into a global luxury house. The work spans proprietary bottle refinement, core and limited-edition packaging, international ranges, gifting, membership experiences, retail activations, and Grange launches.
Denomination created a global retail installation for Penfolds Grange, translating the wine's 75-year heritage into a protected, theatrical display system. Layered red-tinted glass, a red anodised-metal P-shaped lock, and choreographed LED lighting create podium, shelf, and glorifier formats for stores worldwide.