AKQA created 'From Dust to Gold,' a cinematic campaign for the Palms resort during its complete renovation. The work transformed demolition into an artistic spectacle through films, billboards, and interactive experiences, positioning Palms as a cultural destination in Las Vegas.
FutureDeluxe created a dynamic motion identity for Palms, the Las Vegas nightclub known for its bold atmosphere and immersive experiences. The visuals capture the energy of nightlife through fluid motion and vibrant digital textures.