Otto Group

Design work for Otto Group, collected from the studios behind it.

Design cases by studio

A preview of 6 cases across 1 studio. The full collection is included with Pro.

Corporate Brand Identity for Otto Group
Strichpunkt Design developed a new corporate brand identity for Otto Group centered on the theme of responsible commerce. The design system combines clarity and structure with narrative visual content, using storytelling and human-centered imagery to communicate the company’s values of sustainability and responsibility across digital and print platforms.
Sustainable, Narrative, Human-centered, Structured

Website Design for Dr. Otto Corporate Communication
Strichpunkt Design created a modern and well-structured website dedicated to Prof. Dr. Michael Otto in collaboration with the Otto Group. The site celebrates his 80th birthday and lifelong commitment to ecological and social sustainability, presenting his achievements and values through an engaging digital experience.
Sustainable, Informative, Corporate, Tribute

Brand Communication for Otto Group
Strichpunkt Design developed a brand communication concept for Otto Group centered around the theme of corporate values in the digital age. The project highlighted sustainability, responsibility, and transparency through both content and material choices, including a sustainably produced annual report with refined print details. It aimed to connect Otto’s traditional virtues with the challenges of digital transformation.
Brochure, Climate Change, Paper

Brand Communication for Otto Group Annual Report
Strichpunkt Design developed the 'Hello Future' 2016/17 brand communication for Otto Group, focusing on the evolving future of work. The report combined visionary discussions, bold typography, and dynamic imagery to explore cultural transformation, artificial intelligence, and customer-centric innovation within the organization.
Airport, Artificial Intelligence

Brand Communication for Otto Group Hello Human Report
Strichpunkt Design developed the 'Hello Human' communication report for Otto Group as the final part of their Hello-trilogy. The project explores themes of digitization, diversity, and humanity through a visually distinct design that separates image and content layers, featuring authentic photography and unique typography for each chapter.
Humanistic, Authentic, Diverse

Corporate Communication for Otto Group
Strichpunkt Design developed the second edition of Otto Group’s corporate communication piece 'The Way Ahead 2014/15', exploring the company’s digital transformation journey. The publication continues the sketchbook-inspired visual style, combining imagery and insights to illustrate the group’s evolving approach to technology and customer experience.
Sketchbook