The Clients developed a creative advertising campaign for Ostrovok.ru to encourage travelers to book vacations at the last minute. The concept personified the inner voice of doubt and sent it on vacation, using the letter 'O' as a playful and memorable brand element that marked the start of a broader rebranding effort.
The Clients developed a full rebranding for Ostrovok.ru, one of Russia’s leading travel services. The new identity centers around the joyful 'O!-moment' concept, using the letter 'O' as a dynamic visual element across digital, outdoor, and communication materials to express the excitement of travel.