Strichpunkt Design created OSRAM’s ON Magazine 2017/18, a hybrid digital and print publication that communicates the company’s transformation in the era of AI and IoT. The magazine’s structure—NOW, NEXT, and BEYOND—showcases innovations, technologies, and collaborations shaping the future of lighting.
Strichpunkt Design developed 'ON', a brand communication concept for OSRAM’s 2017 annual report and magazine. The project highlights the company’s transition from analogue to digital through modular, informative storytelling about light technologies and their future applications.
Strichpunkt collaborated with OSRAM to develop the concept and realization of the 'ON – Reinventing Light for 110 Years' campaign. The project included the annual report and a complementary magazine, highlighting OSRAM’s transformation from a traditional light bulb manufacturer to a forward-looking technology company. The communication emphasized digitalization and the brand’s continuous innovation in light technology.