Hingston Studio collaborated with British luxury swimwear brand Orlebar Brown to craft a distinctive visual language across film and photography. Inspired by the brand’s ‘Feel Summer’ ethos, the art direction captures spontaneous, sun-soaked moments that evoke the energy and freedom of holidays. The work blends lo-fi analogue textures with high-end digital production to create a dynamic and emotive campaign identity.
Made Thought reimagined Orlebar Brown’s brand identity and campaign to capture the visceral essence of holidays and the sophistication of travel. Through expressive art direction and tactile photography, the rebrand evokes the warmth, energy, and confidence of endless days in the sun.